A great piece of clothing can bring unexpected value, delivering good looks, all-day delight and a comfortable, classic dressing experience, and most importantly, providing unrivalled positive value.
Here, Linennaive shows you the four styles a dress brings and see how our ambassadors STYLE IT :)
Travel back in time and create a Jane Austen vibe with this flowy black dress, be whimsical, harbor dreams and hopes, and live a dream life.
Getting ready to go on a New Year's paety, graduation party or romantic date? Shine like @lira_karina! Show off your dark elegance and unleash your femininity.
A lightweight French lace blouse and Anis 23 pairing releases cozy vibes from the inside out and is a great choice for an early spring vacation by the sea in France.
Embrace the beauty of every body shape and offer you up to 7 sizes:XS-3XL.
Enjoy the wonderful feel from natural linen, we provide the same comfort and enjoyment for every girl.
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We tie-dyed it with natural botanicals to get such a great and unique colour, it looks gentle, elegant and carries a dreamy vibe.
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Linennaive brings you two style inspirations: the Academia Style & the Quiet Luxury Style.
Both will help you to have a perfect look for winter, whichever you prefer! It would be great to wear these staple pieces on Christmas Day.
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Don't want to stand out too much this Christmas? Then the classic Academia style is for you: elegant, deep black and with a strong bookish look.
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Linennaive's proudly quiet luxury style brings you a new elegant look this winter, the classic linen and Coral colours are perfect for this festive season, imagine wearing them by the fireplace on Christmas Eve.
Two staple pieces: the Elowen 27 lace-up linen dress & Phoenix 24 lace-up linen dress. Favorite linen attire!
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The Autumn/Winter 2023 collection draws inspiration from a wide range of classic movies. We wanted to convey a spirit of independence, confidence and class. This was inspired by our all-time favorite Little Women, where we fell in love with Jo, the girl with the dream.
Before Jo left home, she is often seen wearing simple and practical clothing, reflecting her tomboyish nature and her disregard for societal norms.
In order to follow her dreams, she left home and worked as a tutor in New York while writing novels on the side. She put away her sharp edges, became more mature and introspective, and developed a sophisticated style in her clothing.
We intend to recreate the classic clothing of that era in a pure way, interpreting a new historical sense of style by adding classic elements to a comfortable design.
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RONAN 19 LONGSLEEVED LINEN SHIRT
THE ROMAN HOLIDAY 17 100% WOOL CLASSIC COAT
CHARLOTTE 33 DOUBLE BREASTED WOOL DRESS
We delved into the latest trends in the Parisian fashion scene and traced the unforgettable costumes from classic films.
Based on this research, our designers meticulously crafted every detail of these unique coats. Whether it's an elegant and timeless double-breasted coat or a vibrant color, our coats merge the essence of fashion and film.
Tweed represents the classic British dress code, the golden age of memories, and a nostalgic, environmentally friendly life.
Our new coats are crafted with upcycled tweed fabric, showcasing luxury in a quiet manner. This high-quality woolen fabric not only provides exceptional warmth but also epitomizes sustainable fashion.
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"When we look up at the endless universe, we find it is always black, whether during the daytime or at night. As we look deep into ourselves, a light breaks inside us, telling us that nothing can stop us from loving our land, our history and our future."
For the autumn and winter series in 2022, Linennaive will compose a complete volume in three chapters, traveling from early autumn to late winter,:
(1) Palace of history
(2) Kingdom of future
(3) My name & My land
These will embody the brand's interest in history and the exploration of the human spirit. Our growing curiosity will hence be rewarded in linen and woolen fabrics.
In the first chapter of the story, the brand will open up like the wings of the rose fairy, continuing Linennaive's interest in Victorian crafts and aesthetics. "The designs of this theme present romance combined with strength, making women become their true real selves," said Fengcai.
The team used colors and patterns drawn from the oil paintings of this era, based on rose clusters and meadow sweets, while imitating falling petals with slightly exaggerated stringy selvedges. Thus, the oil paintings of the great masters are worked into the outlines of a contemporary vest. What people will ultimately wear is a skirt based on a poetic painting.
In the second chapter of the story, the brand moves on from the palace style dark academy, more intellectual aesthetics. Brave explorers sail the seas, while scholars seeking knowledge study the starry skies. The light in our hearts eliminates our fear of the unknown.
Influenced by movies and visual aesthetics from this aesthetics in recent years, the brand chose warm brown, thick cream and charcoal black colors with deep textures. Here, LNNV is trying to express "courage". We use Chinese hemp grown in the temperate zones of the country combined with European linen to create products with a modern flavor and fantastic colors.
The autumn story ends in the colors of nostalgia. I am hiding my love in the cashmere skirt to meet you.
The third chapter uses soft warm fabrics to form a collection of woolen overcoats. The soft wool creates sculpted volume, reflecting a beautiful Victorian style in every detail, telling of our love for traditional crafts and attention to detail.
If the first and second chapters are about contemporary women's interest in history, exploration of the future and the spiritual world, then the third chapter is about self reflection. I am living in the present, and experience my life and dreams within the self. Through this multi-level interpretation of the dress coat, cloak coat and double breasted coat, the brand brings a romantic filter to modern outer garments.
We will fully describe the implementation of our design ideas in the following stories.
The autumn & winter trilogy 2022 is our exploration of time and space, a dialogue between romantic history and a brave fantasy future. Let us set out and enter this world of beauty and illusion.
More Stories:
]]>Linennaive has prepared 4 enthralling linen trench coat for you this late summer, which are an independent little capsule series. So, what features do they have?
]]>Linennaive has prepared 4 enthralling linen trench coat for you this late summer, which are an independent little capsule series. So, what features do they have?
"Before I was longing for a classic trench coat, then I thought of making a raglan of my own: the shoulder part should be less round and long, and more loose," said fengcai, a designer of Linennaive. This kind of windbreaker almost removes all the accessories on the traditional windbreaker, even the cuff straps and the unique Napoleon collar. So, compared with the traditional windbreaker, it can be matched with a wider range of single items, from formal leather shoes, suit pants or sports hoodie and sweatpants, it is also a perfect fit. Notably, it is equipped with an oversized cap.
Fabric: 100% hemp. 250g/gram, sufficient thickness.
Plaid is another classic element of trench coat. Compared with clothes that use plaid as the inner lining, a plaid trench coat does not look too assuming this autumn and winter. The popular Glen Plaid for many years is extremely suited with trench coat. Linenaive traces the inspiration of plaid and trench coat back to the elegant suits of the last century, retaining the retro silhouette while adding the element of plaid, gifting the trench coat a more modern look and feel.
Fabric:100% yarn dyed linen, 240g/gram
Although a trench coat is very practical, it is precisely due to the high practicality that there is a 90% possibility of an outfit clash this fall So, how to retain the practicality and stand out from the crowd with khakis clothes simultaneously?
The answer is a floral trench coat.
As for color, you can choose light yellow, cool bean green and gentle creamy white, and you don't multiple different colors, just one fine piece is enough. A trench coat is a choice worth investing in. After all, the inner lining is either black, white or gray, so the coat exterior can have some more colors added.
Fabric:100% linen. 200g/gram
This product was selected by our users by voting, what a passionate idea! It can satisfy the demand of clothes layering, and the relaxing style is suitable for various occasions, such as at home, on vacation and so on.
So, you can wear this trench coat at the music festival this fall.
Fabric: 100% French linen. 160g/gram
During seasonal changes throughout the year, we always want to see if there are any better-looking trench coats, but its difficult to find ‘the one’.. This year, Linenaive has innovatively launched the linen trench coat, which strikes the best balance between practicality and decorativeness, allowing this fashionable piece to truly become integrated into your life.
Wearing is the ultimate fashion statement.
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The fashion competition with the previous generation seems to be what every generation expects and imagines. The most interesting thing about exploring the history of costume is that we can breathe life into dreamers and scavengers with the interpretation of "Will the new world be better", and create brave ideas belonging to this century. 2022 Linennaive's spring and summer series not only continues the tribute to Victorian aesthetics of the previous season, but also has a different starting point. We try to blur the boundaries of nation and time, and have a dialogue with mood, national position, emotions, modernity, and history at this time to jointly express a theme - Relaxed Victorian.
"Why Relaxed Victorian?" What is the most important difference between contemporary fashion and Victorian? We think it's pleasure. Even if you wear fancy clothes, you can be free and comfortable.
Will the new world be better? We have designed some scented flower patterns to pay tribute to the dreamy, brave and unique 2022.
We used highly saturated orange and royal saffron to replace the dark red and imperial yellow popular in 16th-18th century oil paintings. Amber is present all throughout spring; at the beginning in water lilies; in the middle in magnolia; and at the end in cotton, fragrant lemon and pear. In order to better express the effect of smell, Linennaive also integrates different proportions of silk to flax, and the gram weight is maintained between 80-150, showing a simple and looming yarn mesh effect.
Tights, which have endured for countless centuries, have suddenly reappeared this season, but its reappearance is no longer as a constraint of the body, but its liberation- My body’s silhouette is up to me.
We achieved a sense of relaxation through the use of two technologies - ① improving the materials of traditional fishbones and ② creating a flexible and light skeletal structure. The elastic pulling technology lets you control your vest confidently with a flat figure and the new fishbone structure can make you feel relaxed and comfortable when bloated. Will the new world be better in my mind?
Linennaive loves linen so much and cannot stop studying this lovely material and creating different forms of linen.
We focus on things like traceability, fiber standards, and clean chemistry to ensure we lessen the environmental and social impacts of our stuff. That is the the basic part. Linennaive also pursue creating new "Linen" with different yarns, different fiber standards and weaves.
That is why we invented our own Olipa™ yarn dyed linen last year and the reactive floral printed linen this season, which helps you make a better choice for the environment. We combined Reactive Printing and high-pressure steamer to create this season's new floral collection.
75 ~ 90g silky linen: French Linen and 5%-10% silk fabric. Pure natural material, obvious high-level feeling, as flexible as silk.
140-160g yarn dyed linen: continuing the exclusive Olipa™ yarn dyed series from autumn and winter, select high count flax to reduce the particle size, and the color is as rich and elegant as oil paintings.
160-180g hemp: 95% flax and 5% hemp. Do you find that the texture and technology of some products in our coat series have a sense of the quality of windbreaker coats this season?This is because hemp fiber was added, so that the finished product has a high-level customized texture.
We are pleased to develop more human friendly and seasonal fabrics through creation and experiment. Will the new world be better? Absolutely! We have been impressed by the imagination of mankind in science, technology and the future.
Will the new world be better? We will let you know with all our love in the next series.
Grand Opening in May.
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Linennaive has chosen some V-Days picks. A set of red full-bodied but not flamboyant Pride and Prejudice and Tea Dance is very suitable for a dating occasion. The backless Vetiver adds to the romantic atmosphere of the evening, and the light blue Ylang made of various materials will transform you into a princess elf. For further inspiration, check out how our infulencers are using Linennaive’s design for their Valentine’s Day creations.
(Photo by @gossipstyle Featuring Linennaive's La Luna dress)
(Photo by @gossipstyle Featuring Linennaive's Poppy skirt)
(Photo by @gossipstyle Featuring Linennaive's Baby's Breath dress)
(Photo by @longinglittlelady Featuring Linennaive's The Writer's Garden)
(Photo by @xcoliex Featuring Linennaive's Ylang dress)
(Photo by @daryadarcy Featuring Linennaive's Outlander cloak)
(Photo by @hellomissjordan Featuring Linennaive's Poppy skirt & Magnolia top)
Click here for a quick review of our stories.
https://www.linennaive.com/blogs/news/agarwood
https://www.linennaive.com/blogs/news/blouse-collection
https://www.linennaive.com/blogs/news/victoria-era-meets-new-modern-feminility
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A linen Agarwood one-piece, featuring gray and brown checks and two rows of buttons.
I could turn this into mom’s favorite dress,
Make her the coolest girl in the street.
Or I could go full Jane Austen!
But, when all's said and done, I still prefer the me of 2022.
Old or new, I'll always be me!
Linennaive has invited our friends and style icons to show their answers. Let’s give one dress 1001 different answers.
]]>A linen Agarwood one-piece, featuring gray and brown checks and two rows of buttons.
I could turn this into mom’s favorite dress,
Make her the coolest girl in the street.
Or I could go full Jane Austen!
But, when all's said and done, I still prefer the me of 2022.
Old or new, I'll always be me!
Linennaive has invited our friends and style icons to show their answers. Let’s give one dress 1001 different answers.
By @emmifera; Based in Portugal. Wandering through nature with feminine style.
By @briesoldo; Based in Gelgium. Vintage&Sustainable fashion advocate.
By @brenandpip; Identical Twins. Victorian-historical-whimsical
By @helena.moore; Life and style of an artist in Michigan.
By @_irina__lazareva_; Based in Russia, Vintage lover, sewing enthusiast.
]]>We have two design teams, each performing its design tasks
Blouse became a very popular dominator of women’s wardrobes in the late Victorian period and has always occupied a stable position in the fashion world. From the 1890s onwards, the blouse came into vogue among office ladies. By 1910, the pleated "Gibson Girl" blouse(Antique Edwardian Gibson Girl Style) deepened its popularity.
Today, these blouses with big sleeves and high collars are so cumbersome that they have been replaced by business blouses. But when Linennaive sees duplicates of the blouse on the street and even Runway, we suddenly had a sense of mission, hoping to integrate the romance of history into daily dressing to a nicety. We made various improvements to achieve this goal. For example, the leg-of-mutton sleeve was a popular type in the Victorian period. We make the upper arm less fluffy and the lower arm tighter to highlight the aesthetic spirit of the leg-of-mutton sleeve, so that the blouse could match any suit and pants today. Moreover, in the profile, princess seams or darting in the waist and/or bust are added to the bucket-shaped blouse to make the wearer looks slimmer.
Of course, modern aesthetics also provides us with a broader methodology. The “Love of Life” series features a set of golden texture tear-shape buttons, differs from traditional cloth buttons. The inspiration comes from the Italian-style men’s suit. The spacing between buttons is divided into two types: nonkissing and kissing nonstacked. The closer the spacing is, the stronger the sense of formality. The metallic texture gives the whole blouse a modern and classic sense.
What makes us more confident is that our supplier in Jiangsu supports our conception. By drawing on the modern technology of men’s high-end shirt fabrics, we made a special linen fabric that is lustrous and feels like silk. A good fabric made of high-quality linen is the basis for the implementation of all fanciful ideas.
Corset Blouse is the second key exploration in our series. The corset (or underwear) is a pioneer element in 2022. Well, the attitude will be stronger than blouse. However, our design must make corset blouse less sensual and more practical for daily life so that it fits original occasions well.
To this end, we made a series of changes by reference to the “tube tops” from Song Dynasty of China and the corselet prevalent of Victorian period and launching the corset blouse option. You will see more items in our summer series.
The corset adopts the support of fish bone structure to achieve the contraction of the waist. Linennaive improves the back of the waist without lowering comfort.
The corset blends well with the heart-shaped collar and square collar. While the neckline is highlighted, a feeling of romance is offered as well, making the blouse a good choice for various leisure occasions such as leisure party. The blouse matches various types of bottoms, reveals a special waist design and improves the body proportion.
Still remember the wish of LN2021 early autumn series? Linennaive’s early autumn series is to bring Victoria’s sophistication to 2021 through professional ability, so that the new and the old will have a dialogue, and a new order will emerge in the conflict. “it is about having a combination of both soft and strong.”
This idea continues in this season.
“It is just the right amount of history bounding and modern chic daily wear”
Exquisite history and stylish modernity meet in the fantasy of LN2022 spring and summer series.
]]>As the year comes to an end, we are often busy preparing annual reports for our bosses and work partners. But have you also prepared one for yourself?
Looking back on the year, which one is more like you, the angel or the demon? Or are you sometimes one and sometimes the other? Are you an angel in front of strangers, but a demon to those who love you, a sort of test for the ones you care about the most, since you know they will always be there for you?
Linennaive hereby presents the last offering of the year, under the theme "Angels & Demons", to address the relationship between people and the world. Which one is the real you?
(Photo by @brenandpip Featuring Linennaive's Agarwood & Lost Queen Dress)
Angels are beautiful, but those days where nothing goes right might actually be more true to life. Sometimes we choose to be gentle like angels, and sometimes we choose to confront.
(Photo by @anna_shishmanov Featuring Linennaive's Rosemary Dress)
“My angels and devilsf fear and hopes, loves and loathings, are what they are.”The angel or the demon - which one you are going to play, who you are going to face, and who you are to become are all up to you.
(Photo by @velga_north Featuring Linennaive's VETIVER Dress)
Every girl has two sides, an angel and a demon - between showing and hiding, you will come to face yourself and accept yourself. Your soul is the true manifestation of the meaning of your existence.
While continuing the Victorian historical style, we added some Dark Academia aesthetics for the first time, to jointly create this capsule.
We combined the joyous atmosphere of Christmas with the romance of the Victorian period, to create an exquisite set of retro items. These feature large areas of cloud coloring, red gift straps and angel wings. Examples include the elegant Ylang 18, the Lily-of-the-Valley with bow tie, Anne with an E 's Anne top, and the Tea Dance skirt that is ideal for a dance party.
Think vintage tweed coats, checkered blazers, dark photos, and old leather bags full of stacks of books. Yes, dark academia! The dark palette of black, dark brown, forest green, burgundy and other neutral colors contrasts sharply with the cream, blue and pink. We used this set of images to create the "demon" works, such as the brown plaid Spicy Day, check skirt Guaiac wood, Burgundy Outlander, forest green anis, brown cocktail skirt. This simple combination creates a genuine festival atmosphere.
Exquisite craftsmanship and luxurious hand-made designs will decorate both your external appearance and your inner soul, highlighting the light and dark sides of your nature. Accept yourself and reap a new image for the New Year.
Click here for a quick review of our stories.
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Do you still remember the names of Linennaive's coats? Roman Holiday, My Fair Lady, Little Women, Casablanca... Yes, Linennaive always draws creative inspirations from the old films and old paintings, and combines classical and modern to create classical beauty of the new era. Are you fascinated with those classical coats of heroines? If so, let us look for them with Linennaive.
Do you still remember Audrey Hepburn's red coat in “Breakfast at Tiffany’s”? if you want a red one in your wardrobe, you may wish to get one this winter. The flaming red will make you feel warm. Rather than bright and flamboyant red, a low-key burgundy or crimson dress would be a perfect accompany for your upcoming Christmas holiday.
The heroine in the film also prefers the lapel and slender version, which is indeed more suitable for important occasions like business meetings. With a matching small handbag, this dress makes you full sense of elitism.
【Image on top: from film ''Coco avant Chanel''; Image on bottom: Linennaive's Little Women Coat】
We often see cream coats in the movies, but it is hard for us to find one in reality. Linennaive launched such cream coats with tight-waist design. You will definitely get hooked on it.
If you are a fan of British dramas, a checkered coat in autumn and winter is necessary. Linennaive introduced Victoria coats inspired by the Victorian Era style, as well as Scottish style dresses made by Tartan. Want to give it a go?
As Christmas is around the corner, more seasonal products will be launched soon. Stay tuned dear! :)
]]>For the first series of Linennaive2021 Early Autumn, we have explored the first attitude towards a second meeting between 70 and 16: Soft and Strong. It’s a kind of restrained romance, which makes the Victorian designs popular, sweet and modern. This time, we’re exploring the second attitude of their encounter: Comfort and Pioneer.
]]>There are seven billion people living in the world, each leading a different life.
There were 1.6 billion people living in the Victorian era, each leading a different life.
For the first series of Linennaive2021 Early Autumn, we have explored the first attitude towards a second meeting between 70 and 16: Soft and Strong. It’s a kind of restrained romance, which makes the Victorian designs popular, sweet and modern. This time, we’re exploring the second attitude of their encounter: Comfort and Pioneer.
After serious thoughts, we took out the items with the most distinctive characteristics of LN: the cloak and swing coat. In the past two years, they drew the public’s attention with a fairytale mood. Its silhouette is like an image from a fairytale book, which, boasts a strong style and carries the sensibilities that we found in the history of the Victorian era. This year, we resemble an old time cape with enough modern touch according to the opinions from artists and the community.
Why do we choose Cloak Coat? As a modification of our classic cloak, it has a very good style, fabric and strong cultural background.
With the crease-resistant and oversized hood as a container, let pomegranates, tulips, and your dreams bloom among the warm wool.. The double-breasted buttons and ornamental metal match up with the romantic Victorian hood, hiding the pioneer sense in details, making it not so blatant and very special.
Both long tartan Sense31 and short tartan Sensibility 13 are made out of Scottish wool fabric in oil color. Brass buttons are sewn on the sensibility cloak, with an anchor printed on each button to integrate military style into the modern cloak coat. As for the particularly popular Academy coat, we’ve modified the royal-style big hood, hand-stitched more than ten pure wool pleats on the front and back, so that it looks like a stage cloak, but wearable on more occasions. It is a comfortable and practical garment with attitude.
Compared with the cloak, which is a niche product, the Swing Coat is popular with the public. It became famous in the 1950s, and the wearer walks gracefully with the lower hem fluttering. Linennaive designers help to add a little classical magic to it while preserving its style.
We were pleasantly surprised by the inspiration in some theatrical documents: “Romantic Ballet” that was popular in the early Victorian period. Different from its classical counterpart, the romantic ballet skirt, called romantic tutu, is long enough to reach the knee or ankle. So, for this season, we have redesigned the swing coat by blending it with the romantic ballet skirt, such as Little women and A romance. The coat is well tailored, with the lower hem shaped like a fan, with a side swing extension of 5-6 meters, so that you look like an elegant dancer while walking.
clothes are clothes, and must be worn by its owner. A more unique and clearer silhouette is formed by tailoring, achieving an aesthetic balance between romance, pioneer and practicability. Maybe this is the character peculiar to people of our kind. Just like sometimes people feel pessimistic but still embrace the beauty of life.
A bumper harvest in wheat fields, fragrant hot coffee, moss green that has also turned golden… All fine imaginations in autumn are of the same color. The city is also caramel-colored in autumn and winter. Fashionable and confident girls are wearing caramel-colored coats, laughing and talking on their way to the workplace or date.
We’ve fallen in love with Linennaive’s color palette—caramel, olive green, and mocha brown, which are warm, retro, restrained and inherently luxurious colors. There are also thick and soft colors of alabaster, cream, and oatmeal. As earth tones, whether they are similar colors or contrasting colors, warm colors or cold colors, they can be well blended together in this season’s coats.
Linennaive is ready to create you a low-key and perfect image in the winter to effortlessly make you more elegant. After a period of time, every piece will remain a classic, as is recorded in the history of fashion.
This is the second chorus in the LN2021 Winter trilogy. Click here for a quick review of our “Theme Song”.
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As the name implies, the fabric has special highlights including the oil painting texture formed in the dyeing process and the yarn dying technique adopted in the weaving process.
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Linennaive has been exploring this year how to combine the luster and color of oil painting with textile technology in order to produce a type of high-grade linen as artistic and comfortable as oil paintings.
When we found that the yarns and fabrics available on the market could not meet our needs, we just invented our own. For this autumn and winter, we have developed a new yarn-dyed fabric, named Oilpa™(Oil Painting + Yarn Dyed (Oilpa™, get it?)
As the name implies, the fabric has special highlights including the oil painting texture formed in the dyeing process and the yarn dying technique adopted in the weaving process.
Traditionally, linen is woven first and then dyed. So, a piece of fabric must be monochrome. In contrast, we dye the yarn first and then weave it into cloth. So, our yarn-dyed linen has a rich combination of colors.
In this new series, the greenery of Linennaive is a mixture of malachite green and olive green woven together in warp and weft. Caramel is mixture of cocoa and burnt orange. Grey is a mixture of four grey types including charcoal grey, medium grey, smoke grey and oyster grey.
Compared with cloth-dyed by the conventional method, the yarn-dyed fabric has a 3D color. Seen from different angles and in different lights, it shows slight changes.
The weaving technique of Oilpa™, which is dyed first and then woven, can better blend the dyes and yarns together. Therefore, the linen boasts higher color fastness. Yarn-dyed clothing does not fade when washed and worn in a normal way. A yarn-dyed linen skirt can last for a longer time. Like an excellent oil painting, it is worth us collecting.
A yarn-dyed fabric is much more expensive than a fabric dyed by the conventional method because the process of yarn dying requires much more manpower and time. At present, yarn-dyed linen fabrics are very scarce in the fashion industry. We cooperate with a fabric factory in Jiangsu to make the price of our new fabric as fair as possible while keeping profitability under control. We hope it will become available to more people.
Comfort First, Material Better, Classy Always
Linennaive is looking forward to your feedback on our new fabric.
"We will have an exceptionally rich product hierarchy, spanning the autumn wind and winter snow. The team created the first, middle and next chapters, to perform like a symphony, with repetitions and climaxes, in order to jointly express a theme - the collision between the victorian style and the new modern femininity."
]]>"We will have an exceptionally rich product hierarchy, spanning the autumn wind and winter snow. The team created the first, middle and next chapters, to perform like a symphony, with repetitions and climaxes, in order to jointly express a theme - the collision between the victorian style and the new modern femininity." said designer Cai.
The victorian style has always been a pair of wings on Linennaive's imagination. Many people think that the Victorian era is a matter of order and rules, with a sense of distance from young people, but our aesthetics is not to reproduce a past. When we see our curiosity in human history and culture, we begin to make many variations so as to make the victorian styles cool, sweet and modern. This is a restrained romance.
The New femininity and the Victorian styles are often diametrically opposed. In the past 10 years, New femininity is about having a combination of both soft and strong attributes. The ritual details of Victorian time and the simple silhouettes of modern women can create an interesting impact. Therefore, Linennaive’s early autumn series is to bring Victoria’s sophistication to 2021 through professional ability, so that the new and the old will have a dialogue, and a new order will emerge in the conflict. “it is about having a combination of both soft and strong.”
"Victorian Style" makes extensive use of lace, rickrack, ribbon, bowknot, multi-level cake cutting, lace waistcoat and other elements, as well as high waist, leg-of-mutton sleeves and other court styles. This issue of Linennaive grabbed stylized details from the glorious Victorian era and tried to reinterpret the classical meaning.
For example, a corset. The corset has undergone some changes in the Victorian period. Its model is more exquisite and its shape is better in order to achieve a better waist without deformation. At that time, spiral laces and a continuous lace were applied in the corsets to show the feminine figure of women. We upgraded it with a sense of strength, applying the lace elements of modern tennis shoes, with the holes facing each other. After such adjustments, even if this dress is paired with a sports T-shirt inside, it will add a special kind of fun. You will find that the lacing-up element appears repeatedly throughout the series from graceful to powerful.
Every year we have a dedicated team to study the evolution of linen. Linen is a traditional fabric. It seems that linen will not change even if dynasties have changed, and time has passed. Let us add a little imagination and curiosity here. If the raw materials remain unchanged, can the weaving method be improved?
After a year of research and development, we finally introduce to you our yarn-dyed linen and the next issue of knitted linen in this quarter. Traditional linen is woven first and then dyed. A piece of fabric uses one color. Yarn-dyed weaving is that we first design different colors, dye the linen yarn, and then spin it into fabrics, so that the linen can show very gorgeous and rich colors. For knitted hemp, we try to hook the hemp yarn into loops, and then string the loops into each other. When the fabric is pulled up, the loops bend in the space to form tension. The traditional linen can also change from the original non-stretchy and strong feeling to softer, adapting to the design needs of different scenes.
The 100% linen inherited from the tradition begins to meet the knitted hemp developed with the help of science and technology and machines, both of which span 1000 years. Linennaive believes that facilitating a dialogue between classical and modern is a way of progress. (We will introduce these fabrics to you in more detail in a later article.)
Let us talk about Claude Monet. The churches and water lilies that Monet had been staring at for a long time, and had portrayed countless times, are quietly staying in our color palette to wait for you to pick them up. Every color block comes from a pair of Monet's works. Hold them in your hand and take a closer look, and you can perceive the scenery in the painting as interpreted by the oil paintings and fabrics.
Monet is undoubtedly a creative genius in visual observation. The color drawn with his pen is not the actual color of an object, but the actual feeling of light itself realized in a painting. It is difficult to express the magic power of light and color by using linen of one color and luster alone. We find that yarn-dyed hemp can mix more than two mixed colors, and there will be different subtle differences under different sunlight conditions. Even in the modern age of visual overload, this combination of colors is still very impactful. Meanwhile, the texture is the one that can be felt in the oil painting. We combine such elements as concave or convex, thick or thin, dark or light, color layer, etc. with the material characteristics of linen to pay tribute to the colors created by Monet.
“It is about having a combination of both soft and strong."
Inspired by this spirit, we celebrate the encounter between the classical Victorian styles and the new modern femininity this season.
Well, Check our Home Page and enjoy the journey towards a magical world.
PS: Linennaive has new designs added every week. And most of the yarn-dyed designs are limited edition. Look forward to your reviews!
All the best
Linennaive
Linennaive thinks that the most "magical" color of July is white, like creating soft and classic poems for rebirth and love everytime we put it on.
The sisters @s.nova.vintage and @lira_karina, who grew up in Ukraine and love vintage fashion, picked our Jasmine linen dress for this shot. The pictures of them are like clips from a classic movie. The two sisters are intimate and unique. They share secrets and admire each other's beauty. Oh! It reminds of the movie The Double Life of Véronique. "Do you think there will be another person who is exactly like you, and we are not alone in this world?"
@S.nova.vintage @lira_karina, Ukraine
Dress: @Linennaive Jasmine 23
Photo by: @alena.tim.ph
In addition to the Jasmine dress, the singer @nadiiife from Germany creates a vision of a magical epic movie with Blossom 14. This dress has a nifty black little bow, which will become the center of attention. A buyer commented that this costume reminded him/her of the West African myth: "In the midst of slaying fear after fear the Aziza fairy holds a craving of love so dear. Fairies can battle and still seek a soft touch, for Aziza fairies it is rough..." Is it interesting and magical?
(@Nadiiife, Germany)
Dress: @Linennaive Blossom 14.
Photo by: @natalia_lefay
@Hellomissjordan from the UK chooses a more routine poppy skirt and magnolia top set. There are many puff sleeve tops and overskirts in spring and summer series this year, coupled with the iconic handmade pleats and short linen tops, which are in fashion.
(@Hellomissjordan UK)
Clothing: @Linennaive Magnolia 13 top & Poppy 23 Skirt
Our old friend, @gretchenmgreer lives in France and has an enviable backyard shed. Through her pictures, I can almost smell the fragrance of flowers.
(@gretchenmgreer France)
Dress: @Linennaive Blossom 14.
Is white just white? No, there are many kinds of white.
Linennaive dyed white can be divided into neutral tones and warm tones.
Poppy skirt suit and Blossom Dress represent warm white tones, which are like milk foam on coffee. They are bright, healthy and friendly.
Jasmine Dress represents a pure white neutral tone, which feels like moonlight. It is translucent, light and cool.
White is really suitable for summer! The uncomplicated yet beautiful "all white" outfit can be arranged!
Choose a white dress that suits you according to different styles!
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Wisteria 23 is a fairy's pajamas.
Babyblue's YLANG 18 is the clean sky after the rain.
The LA LUNA 11 is lover's date at dusk.
......
What is summer? A poster of 《The Durrells》 struck me.
The family is in the sea, and a table is set up with tableware and food on it. The background is blue sky, white clouds and the endless sea. The family are all facing the camera.
Summer is about unfettered freedom and romance. Summer is about the blue sea and blazing sun, linen clothes and straw hats. This is the summer of 1935.
Linennaive's new series, with the vision of 1935, comes to Corfu in 2021.
Leaving aside the content of the story itself, I was moved by the beautiful vision in this TV series, with the sunshine, the sea, and the forest filling the eyes, the animals shuttling among the green leaves, as well as the omnipresent smell of plants and fruits.
Our design team studied this lovely play and also extracted inspirational elements based on Gerald nurrell’s 《The Corfu Trilogy》
Listen to the names of these books 《My family and other animals》、 《Birds, Beasts and Relatives》、 《The Garden of the Gods》. Did they remind you of dreams and childhood?
The Garden of the Gods. It is exactly the theme we want to express.
There may not be the most beautiful flowers in the Garden of the Gods, but there must be the curiosity we want to inspire.
Wisteria 23 is a fairy's pajamas.
Babyblue's YLANG 18 is the clean sky after the rain.
The LA LUNA 11 is lover's date at dusk.
The BabyBreath 3 is the glittering fireflies.
The dense flower pattern Summer Academy is the subtle and intangible sound of the piano upstairs.
In the ENCENS 11 corset top, we focused on the estern textile craftsmanship.
During China's Ming Dynasty, people produced satin silk with excellent silks. Nearly a hundred years later, Japan sent artisans to France and introduced jacquard fabrics (textiles with interlaced warp and weft threads), realizing a modern transformation.
Today, our hand-made craftsmanship incorporates some elegant patterns, combining silk and linen through jacquard. We hope this vintage corset will let you see the power of tradition.
As you grow older, the exciting and uplifting things are fewer and fewer in the life. This design process reminds us that we had so much to say to the world when we were teenagers.
We turned these curiosities into works in The Garden of the Gods collection. We felt rewarded for making every product.
This is the start of our 2021 summer vacation.
Walking, relaxing and daydreaming, we are in the long-awaited destination.
Discover more! www.linennaive.com
Thank you
Linennaive
"Your clothes are graceful, reminding me of the goddesses of Greek mythology, but... I can’t imagine what they would look like on me?"
Every day, we are bombarded with questions like these. We have been thinking for a year about whether to launch Linennaive's Curvy Line. Since there are enough choices for large-size girls on the market, we are pondering what are our differentiated advantages and what problems have we solved. Spending a year trying to figure them out, we finally meet you this summer. So, what is our answer?
Be a goddess in our curvy line. For far too long, plus-size dresses have been synonymous with baggy, shapeless, and style-less outfits. But goddess like plus-size dresses do exist. If you already have enough oversized T-shirts and jeans, do you like to try more stylized clothes -- fairy-like, comfy classy dresses that are guaranteed to turn heads? They may make you feel like the heroine in the movie, and share your unique personal taste with the world.
It's no longer just elastic fabrics and polyester fibers. Why can’t we choose fabrics freely for large size clothes? At present, the large-size fashion industry widely uses fabrics that contain high proportion of chemical components, which are elastic, give the body some space for stretching, and control costs effectively. But it often cannot compete with natural fabric in terms of comfort, sustainability and sense of quality. We choose all-natural materials such as linen and silk to replace chemical fiber products, so that large-size girls can also enjoy natural comfort. In our wardrobe, we all need a piece of high-quality apparel that can stand the test of time.
Crafting First. Be honest to our body. Usually, as the size increases, we often just use more fabrics. Unfortunately, it is difficult to balance the amount of fabric and a graceful shape. By testing on different body types, designers not only add fabrics, but make structural adjustments to ensure that our clothes can achieve a perfect fit. For the Daisy skirt that you all like, a double layered fixed waist was designed for XS-L, and an elastic waist with 12cm wide smocking on the back was made for XL and larger sizes.
We have friends and family members in all different sizes. Every time making this curvy series, we feel that they become a part of the line's soul. Thank you for your love and tolerance. Linennaive will continue to create products that can be used in daily life and bring about confidence. We look forward to your feedback.
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]]>My 4-year-old daughter just ruined a milky orange lipstick, one of my favorites. While I was in the kitchen, she opened the drawer and found a printed scarf, and sneaked the lipstick. When I came out of the kitchen, she was wearing sunglasses, lip rouge on face, with the scarf tied to her schoolbag. She showed off to me exaltedly.
This moment reminded me of myself.
When I was young, whatever my mother had was enviable.
She had comfortable sandals, plain linen suits, and wide-brimmed straw hats that swept the streets in the 1980s. She was my first role model for fashion.
The “NaiveDay” Saloon will kick off this month, and the first one to meet you is “wow, mom”! We have invited designers, content managers and old friends of Linennaive to talk about ours, yours, artists’ and designers’ fashion abecedarian—Mom!
“It’s funny - if we go shopping together we’ll often end up buying the exact same thing without realizing it, ” ——Friend @gretchenmgreer, a fashion blogger, who has two very cute babies
(Daughter's Outfit: Linennaive Edelweiss 31 flared dress)
My mother has always dressed in a very classic, menswear-inspired way, always trousers and a button-up shirt, with beautiful earrings for a feminine touch. She dressed me in the same way until at age two I told her I only wore dresses. She’s such a tomboy that she was surprised at first, but said it ended up being great fun having a a very feminine daughter!
It’s funny - if we go shopping together we’ll often end up buying the exact same thing without realizing it, and we have to check with each other before going out together because sometimes we’ll put on almost identical outfits, down to the same shoes and earrings.
“I like to dig out my mother’s retro items used 20 or 30 years ago. I often read the posters popular in those days and copy my mother’s look. Do you think it is very fashionable?” ——Fengcai, Linennaive's designer, who holds a master’s degree from Italy
Recently, I saw a set of shows presented at the Fashion Week held in February this year. Sisters Hadid and their mother Yolanda walked the runway for Off White. They shared the catwalk, showing that inheritance is a great force.
Yolanda Hadid was a popular model of my mother’s generation. Look at an old poster made in 1990. What do you think about it? Today, I am copying my mother’s look. It is classic and fashionable, isn’t it?
(Yolanda Hadid in 1990s)
I will never forget mother’s expression when she saw the super mini skirt in my wardrobe. She said that it bothered her, but she downplayed it. She didn’t stop me from wearing it. But since that day, every time I design dresses, I would not make a shirt too seductive. The midi dresses, tea dresses, mid-length dresses…, are more comfortable and elegant tailored, so that it well adapts to different body shapes.
“She always choose the simplest things: wide trousers and short sleeves top. For a formal even such as wedding, she will wear a fitted dress.” ——@lizzybennetpham, a Vietnamese college student majoring in English and American Literature
(Daughter's Outfit: Linennaive Lily 41 white linen dress)
@Linennaive: Do you think your current fashion taste is also affected by your mother?
@lizzybennetpham: I would say 50-50. I like what she wore when she was about my age: button down shirts, trousers, long dresses and skirts. But I don't like her choice of color, she always goes for bold, bright one 😅
(Daughter's Outfit: Linennaive Vertiver 17 cross back dress)
Friend @griisette, a French model, who likes the magic style and adventure. She showed Linennaive an old photo from her mom.
my mother always had a very bohemian look, with a long skirt, linen dresses, lots of jewelry, bracelets, scarves in her hair ..She loves indigo blue (Tuareg) and white and natural materials.
Did she change me? Hmm, I don't know for the vintage side not at all but the bohemian side yes! I wanted her perfume so much where I was so young, which I stole from her in secret (Opium by Yves St. Laurent!)
Mothers’ influence on our fashion attitude has long been rooted in our bodies. When she works in the garden, she always wears the linen skirt that has been worn for many years and has become best-fitting. My first impression of linen comes from my mother’s most comfortable state; my mother tells me that fashion always goes back and forth in cycles. She suggests me buy high-quality clothes because they may work again 10 years later.
There are all kinds of mothers in the world, but every type of fashion attitude teaches me how to show love.
Finally, I’d like to show you some pictures in which there are “my mother and I”.
I want to wear similar clothes to your and be your sister.
Picture: Jerry Hall with Georgia May-Jagger
Today you are my model, mom!
Picture: Doutzen Kroes and son Phyllon
My mom always wants a daughter, but I am a boy!
Picture: Kate Hudson and Her Son Ryder
Omg, the arm strength must be good enough!
Picture: Sasha Pivovarova and Mia Isis
When I am shy, my mom always hugs me, smiles and encourages me to look at the camera
Picture: Arizona Muse and Nikko
It’s fun to do shopping with my mom, but she may feel a bit helpless
Picture: Amber Valletta and Auden McCaw
It was also a best moment for Linennaive.
]]>The wedding was held at dusk, with rosy clouds on the blue sky of Wales. The dreamy dome was decorated with white roses, flower balls and green plants. Bridesmaids were singing like elves in the woods, staring at their best friend Josie. It was one of the most important moments of her life.
It was also a best moment for Linennaive as every bridesmaid dress was custom made by our hands.
Entrusted by Josie, a Textile Design Student at St Central Saint Martins University, we designed these fairy bridesmaid dresses for her outdoor forest coast wedding. She and her fiance Warren chose to hold the wedding ceremony in Gower Coast in Swansea, South Wales.
They set out to gather their nearest and dearest in the woodland near their childhood homes, where ‘fields and forest meet the ocean’ and they could be close to nature. Josie said, "getting married outside meant that we were limited to a certain amount of decorations, but we worked with the beauty that was already there and just added a few key elements.”
I am sure that all of us have once dreamt of a marvelous wedding amidst moss and trees, and have fairies, elves and spirits as guests.
We, together with Josie, dyed the linen fabric burnt orange and ashed pink, that turn the girls into fairies and cornel flowers in the woods, in agreement with the forest theme of the wedding.
Each dress was custom made -Length, sleeve details, pintucks and bowknot are all elaborately designed. Linennaive hope that each piece is unique but also has the same elements and perfectly integrates classic elegance and simplicity. Despite the time difference, we finally managed to bring our works to Josie and her girls through numerous email communications.
This story happened a few years ago when we two students just made a desicion to bring Linennaive into real life. It is the first customization business of Linennaive and every time we look back at these photos the feeling was dynamite like the first kiss. It is a physical item made by us, but you make it a part of your life, with so many unique memories and stories.
And now we are ready to meet you in such a big world. Linennaive further perfect this design and name it vetiver. To share the feeling of dream, comfort and beauty with you every day.
It’s my greatest pleasure to meet you again this summer.
Love Linennaive x
Length: Midi & Maxi
Colors: Cornel pink, violet, haze blue, peacock blue, olive green, silvery gray
Photography Copyright (c) , Gabby Lewis Films
Photography Copyright (c) , Linennaive
We are always asked about what “environmental-friendly” and “sustainability” is. Many of us may claim that is too abstract a word. Recently we notice something may be changing. Just like a small example in Shenzhen where LNNV is based, having coffee with your personal cup has become a “fashionable” behavior among the “Z-Generation”.
They may paint their cups with individualized designs to demonstrate their attitude. It's cool to bring your own cup. When we combine environmental-friendly deeds/ habits with fashion and cool styles, we find that people will embrace it easier than keeping educating them of the word “sustainability”.
Inspired by coffee and city culture, LNNV launched this Flat White Collection.
Compared with other variants of coffee, Flat white is young boy, but full of rich aroma. The small and fine bubbles created by milk frothing are so smooth as velvet. After appreciating the double shoot espresso and the attractive luster that the 0.5cm milk foam brought, we fell in love with this warm and vibrant color in spring.
That’s why we could design the color plates of this series---milk foam, thick-coffee, and caramel, plus a touch of spring snow and bare earth tones.
With a cup of Flat White, we can not only inherit Italy’s unique and charming tradition but also experience the modern taste improved by highlighting the characters of Australians after the World War II. We hope this series, like Flat White, pay an aesthetic tribute to the “Neoclassical Period” (1789~1825) from the late 18th century to the early 19th century.
Every single piece of apparel is designed with exquisite details and colors which reflects ideal beauty of ancient Greece. In terms of modeling, we give priority to the ideal of comfort, be honest to your body——reduce the bustles, the design tends to be natural and soft, so the cumbersome decoration of uncomfortable body disappears.
In the selection of materials, more than 95% fabrics of this series is sustainable.(Yes, it is still a very long way to achieve 100%).
Spiced Rose 11 and Hannah 28 use100% linen;
Fairy Rose combines linen and real silk;
Regent Street 21 is made of French dew retting linen.
Library 23 is 100% linen with satin ribbons. The bowknots contain some artificial fabrics.
My fair lady is made of pure wool, the lining of which is Viscose.
OK, now, please allow me to bring you the Flat White in the upcoming spring. Discover more new arrivals >>>
❤❤❤
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